Tri-Fold Brochure for Fiesta Fun
I was in charge of making the brochure for the Fiesta Fun campaign. Everything is based off the style guide our group decided to use, blue, green, red, cream/yellow, and pink. The overall composition of the brochure has some orderly and non orderly qualities to suite all ages. The colors help give off a fiesta feel, as well as giving off a kid friendly, fun environment look. I wanted the brochure to please all ages and used shape and color to do so. The circles were inspired by the ball pit and the many colors that it has; which created the child friendly look to the brochure . The squares and the straight alignments give it more the adult look.
I incorporated gestalt principles to the brochure which are the Law of Similarity, found by the similar shapes. The inside of the brochure has circular photos which are grouped to show they are together and under the same topic. Law of Proximity is an example of the front cover, the photos and squares are placed to make it look like a circle. I wanted to have the viewers eyes move across the page so I used the Law of Continuity on the inside of the brochure. The placement of the circular photos are in placed in the shape of a circle as well, draws your eye to the testimonial for Fiesta Fun. The background red and white curved lines are to draw the viewers eye down to the rest of the photos on the bottom for more photos of the attractions.
For contrast in my brochure I used contrasting colors on certain sections of the brochure. When you open the cover you see green and red, which are contrasting colors. Inside blue and yellow are used which also are contrasting.
Figure ground relationships I wanted to have to viewers look at certain things, in a certain order, and what's more important. Attractions have the biggest spread, and largest font size. This shows that it is the biggest thing to Fiesta Fun. Designs in the background of the brochure lead the viewers eye in interesting ways while leading them to specific information.
