Sunday, March 30, 2014

Mis-en-Scene


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Shelbi Davis. Key grip/gaffer.
There are many scenes in the movie, “The Secret Life of Walter Mitty” that create great visceral response to the viewer. The scene of Walter and the two guides taking their journey through the Himalayas was one of them. The location chosen, Iceland, has beautiful scenery and was a key part of the viewers’ response, but how the location was presented is another big factor in creating a good response. The presentation is choreographed by the cinematographer or the director of photography. Much thought is put into determining the look and feel of the scene, but to take the vision that the producer and photographer have in mind is dependent on the key grip and gaffer to execute it. These departments work for the director of photography, and are the supervisors and chiefs of their own grip crew. The key grip supervises the crew of grips responsible for camera equipment, and camera operation and movement. The key grip will attend location scouts and meets with the DP to determine what additional equipment (location-specific motor vehicles, dollies, cranes, mounts, etc.) will be needed. Once on set, the key grip will coordinate with the electric and camera departments, which leads to the gaffer. The gaffer is head electrician, responsible for the execution of the lighting plan for production. Although, in an interview about the Secret Life of Walter Mitty it was said the interior scenes were all light with standard lighting set-ups, all exterior scenes were shot with natural light.  The New York City scenes were shot during the summer, then the crew relocated to Iceland in September when the weather was reportedly most favorable. There was not just one specific key grip/gaffer listed for this movie but there were at least four each in both departments of key grip and gaffer. Key grips are Mitch Lillian, Eric Gearity, Arnar Einarsson, and Kevin Lowry. For key gaffers are Bill O’leary, Eric Boncher, Mo Flam, Ingvar Stefansson.
These two departments were able to help reach visual communication to its viewers by choosing and setting up equipment for the desired look the DP ordered. Where the camera is placed in relation to the subject can affect the way the viewer perceives the subject. For the movie, Walter and the guides are portrayed so small compared to how big the Himalaya (Iceland) mountains are.  The high and wide angles create that, so special equipment had to be chosen or built to film in that specific location. The design principles were the high angled views that swooped above their heads, and birds eye views showing how big the location is. Although it was not released how or what equipment was used to film the hike, one can assume cranes, dollies, and helicams/helicopters all could have been used for the filming design process. Also, to make the most of the film’s photographic elements, The DP chose Kodak film and shot on Arricam SP and LT camera with Hawk V-Lite lenses. Without these departments it would be hard to obtain the desired design principles to tell the story of Walter’s journey.

Wednesday, March 5, 2014

Frame

I noticed that someone had the same idea as I did to go to the Willard O. Nisson park and take a picture of the water wheel. Besides the road, houses, and cars behind it, it's a really pretty water wheel. For the diagonal rule, I did not put the horizon at the bottom.  I wanted more greenery, water, and wheel, instead of sky.  My horizon line is towards the top of the picture and on the top horizontal grid line. I think the horizon draws your eye to the water wheel.  I lined the top right grid intersection up to the middle of the wheel.  I think the vectors located in this image are formed by the diagonal lines at the base and top of the brick columns, including individual bricks, that all point to the end of the pond. I really like the light reflecting on the water, it created another diagonal line like the brick columns are. Also light is beating on the lower rock, it is a diagonal line as well that points to that direction. I think those diagonals give it perspective and depth. I think all these lines would be considered the graphic vectors.

Sunday, March 2, 2014

I chose to do this analysis on the Aston Martin website.  What caught my attention first was how the sliding screen was used for the whole background when usually the sliding screens are a small rectangles positioned in the center top of a website.
The business objective of this site is for the advertisement, market, and sale of Aston Martin vehicles.
This site is very efficient and has a strong grid.  I think the grid is simple which makes the website readable, and eye catching. There are few boxes and text that would make it cluttered.
If you click on the links above to navigate the site, they start the images on the right, and the further you scroll down the images alternate sides which create good eye flow to lead the viewers eye throughout the web page.
The website is very user friendly for first time viewers, because right on the homepage you have four boxes below with images and text depicting what you might be looking for. Simple and straight forward.
Contrast is located in this website from the images next to the black background. The black background contrasts with the cars that are mostly brightly colored, making them pop and grab the viewers attention.
They used the rule of thirds with the placement of cars in the images.  The cars were not placed right in the middle of the website or image, you can notice the cars are placed on the side of the image.  I feel that this also makes the website aesthetically pleasing.
The Aston Martin website is fitted for mobile and other devices and looks appealing on those as well.  I think this website did a good job meeting the requirements of Rutledge's axioms.