I chose to do this analysis on the Aston Martin website.  What caught my attention first was how the sliding screen was used for the whole background when usually the sliding screens are a small rectangles positioned in the center top of a website.
The business objective of this site is for the advertisement, market, and sale of Aston Martin vehicles.
This site is very efficient and has a strong grid.  I think the grid is simple which makes the website readable, and eye catching. There are few boxes and text that would make it cluttered.
If you click on the links above to navigate the site, they start the images on the right, and the further you scroll down the images alternate sides which create good eye flow to lead the viewers eye throughout the web page.
The website is very user friendly for first time viewers, because right on the homepage you have four boxes below with images and text depicting what you might be looking for. Simple and straight forward.
Contrast is located in this website from the images next to the black background. The black background contrasts with the cars that are mostly brightly colored, making them pop and grab the viewers attention.
They used the rule of thirds with the placement of cars in the images.  The cars were not placed right in the middle of the website or image, you can notice the cars are placed on the side of the image.  I feel that this also makes the website aesthetically pleasing.
The Aston Martin website is fitted for mobile and other devices and looks appealing on those as well.  I think this website did a good job meeting the requirements of Rutledge's axioms.