I took a stroll through Target to find some interesting font combinations, and was surprised it wasn't as easy as I thought it would be considering type is on every single product.  Everything was so simple and generic and seemed to have the same font after another.  But I came across this one and liked this font combination the most.  For one, the fonts describe their word.  Cake has a font with a sense of elegance, which I can see a relation to cake and elegance.  It could be that cakes have design, or can be kind of girly looking, which is what this font looks like. The font used for the word boss, it works perfect to relate to the word.  Boss is bolded, its more business looking, straight to the point...like a boss. For the two fonts combined they contrast each other.  Two very different styles, yet it's appealing.   For some reason my eyes are drawn to this type of contrast. You would think such different fonts would be ugly but this one just grabs my attention.  I think the font choices, with this type of contrasting combination, describe Cake Boss quite well.